Sökning: "Strategic management d-"

Visar resultat 11 - 15 av 134 uppsatser innehållade orden Strategic management d-.

1. 11. Closer Connection for Perfection

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Robin Naderi; Nicholas Sjögren; [2022]
   Nyckelord :Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Sammanfattning : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. LÄS MER

3. 12. Managing a diversified business model portfolio : A digital platform company perspective

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Viktor Andersson; Filip Möcander; [2022]
   Nyckelord :Business models; Business Model Diversification; Business Model Innovation; Business Model Integration; Cannibalization; Synergy;

   Sammanfattning : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). LÄS MER

4. 13. Managing operations resources and processes for competitive advantage : A study on the performance of Swedish pharmaceutical companies during the COVID-19 pandemic

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Mohsin Raza; Jesper Svensson; [2022]
   Nyckelord :Operations; strategy; pharmaceutical; pandemic; attributes; digitalization;

   Sammanfattning : The outbreak of coronavirus disease 2019 (COVID-19) has caused immense challenges to businesses and people’s lives. For the pharmaceutical industry, these challenges entail changes in demand, supply chain, consumption trends, as well as a shift towards telemedicine and changes in R&D priorities. LÄS MER

5. 14. Early Insights in Accounting for the EU Taxonomy: A Case Study on an Industrial Company's Responses and Internal Implications

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Johan Elam; Mattias Löfvenberg; [2022]
   Nyckelord :Institutional pressure; Management control systems; Strategic responses; Sustainability reporting; EU Taxonomy;

   Sammanfattning : Scholars and practitioners have recently struggled in defining and integrating sustainability. In response, the European Commission enforced the Regulation (EU) 2020/852 in July 2020. Establishing a standard classification tool, defining environmentally sustainable economic activities to relocate financial flows towards low-carbon activities. LÄS MER

7. 15. Who are we and what do we measure? : A case study of the dynamic relationship between performance measurement and organizational identity

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Marcus Källgren; Adrian Vejbrink Kildal; [2022]
   Nyckelord :organizational identity; performance measurement system; performance management; identity-dynamics; PMS; HR; human resources; acquisition; change management; HR-metrics; employee reward system; evaluation; appraisal; organizational performance; employee performance; perception; tracking; monitoring; organizational culture; organizational control; medium; who we are; who we are as an organization; qualitative measurement; quantitative measurement; case study; life science; organizational members; shared understanding; we-ness; dynamic relationship; relationship; interrelationship; central; enduring; distinctive; CED; implications; identity-related; adjustments; top-down initiative; strategic initiative; strategic sensemaking; sensemaking; ideational; definitional; component; attributes; loose couplings; innovation; enhancing; reinforcing; guiding; stretching; enabling; challenging; threatening; constraining; R D; research; development; idealized identity; desired identity;

   Sammanfattning : Performance measurements have been described as a tool by which management can communicate expected standards of behavior as well as a shared meaning among members regarding the intended direction of the firm. In parallel, the organizational identity field relies on the premise that members can answer the question “who are we as an organization?” through a sense of shared understanding. LÄS MER