Sökning: "Strategic political communication"

Visar resultat 1 - 5 av 88 uppsatser innehållade orden Strategic political communication.

  1. 1. Att leda - När juridiska krav kolliderar med personliga värderingar

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Emil Hedlund; Cornelius Hägg; [2024-02-13]
    Nyckelord :Public Sector; Legal Requirements; Ethical Dilemmas; Change Management; Motivation; Critical Organizational Theory; Leadership; Political Decisions;

    Sammanfattning : This study aims to analyze the effects of the proposal regarding mandatory reporting for undocumented individuals within the Swedish public sector and how this potentially affects leaders in their efforts to motivate their employees to comply with this requirement, which is considered ethically charged. The primary focus is to understand how these leaders can motivate their employees considering legal requirements that are both legally binding and ethically sensitive. LÄS MER

  2. 2. Nya Moderaternas retorik i det postmoderna tillståndet

    Kandidat-uppsats, Uppsala universitet/Institutionen för litteraturvetenskap och retorik

    Författare :Lukas Hållkvist; [2024]
    Nyckelord :The Moderates; politics; epideictic rhetoric; pseudo-events; hyperreality; postmodern condition;

    Sammanfattning : This thesis explores the renewal process within the Moderate Party from a postmodern perspective, focusing on epideictic rhetoric and theories of pseudo-events. By analyzing the party's strategic repositioning and communication methods, the study examines how the Moderates reshaped their public image and relationship with the electorate. LÄS MER

  3. 3. “Gilla om du vill ha en valrörelse som handlar om sakfrågor istället för smutskastning” - En kvantitativ innehållsanalys om negativa kampanjer på politiska partiers Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Isabel Lindén; Elin Rasmusson; Cornelia Sahlin; [2023-03-10]
    Nyckelord :Instagram; politisk kommunikation; negativa kampanjer; framing; priming; personalisering;

    Sammanfattning : Executive summary The political strategic communication that involves mapping the opponent's weaknesses and aiming criticism towards the opponent can be found far back in time. How this criticism has been applied is something that has varied, but the phenomenon is often referred to as negative campaigning. LÄS MER

  4. 4. Digital Wars: #GuacamayaLeaks and the rise of hacktivism in technopolitics : A netnography to understand the complexity of digital communication processes.

    Magister-uppsats, Jönköping University/HLK, Communication, Culture and Diversity (CCD); Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)

    Författare :Viviana Levet; [2023]
    Nyckelord :hacktivism; technopolitics; netnography; information flows; gatekeeping; communication ecologies; digital media; social media; network society;

    Sammanfattning : This master thesis explores the dynamics of information flows between the hacktivist group Guacamaya, media outlets and social media users. The study aims to understand the role of various social actors within the digital space such as media outlets, journalists, bots, and trolls, in shaping public opinion and the overall effectiveness of the group's communication activities. LÄS MER

  5. 5. Sweden – “a Safe Haven” for Terrorists? : Investigating the Strategic Elements in Türkiye’s Narrative of Sweden During the NATO Accession Process

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Theo Tsappos; [2023]
    Nyckelord :Strategic narrative; narrative; Türkiye; Sweden; NATO; terrorism; PKK; deliberate; strategic communication;

    Sammanfattning : How states narrate the world, their own policies and convey their story of events to a growing extent conditions the responses of others and the trajectory of political discussions. While storytelling is increasingly prevalent as a way of exerting influence in the political spheres of today, wider understanding of its practical manifestations is limited to a handful of actors. LÄS MER