Sökning: "Strategic"

Visar resultat 1 - 5 av 6362 uppsatser innehållade ordet Strategic.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  3. 2. Venturing Through Economic Disruptions An In-Depth Analysis of Early-Stage Venture Capital in Sweden and Strategic Guidelines for Startup Success in Economic Challenging Times

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Astrid Lundgren; Felicia Muukka; Frida Sandgren; [2024-03-07]
    Nyckelord :Early-stage venture capital; entrepreneurship; investment decisions; economic disruption; startups;

    Sammanfattning : This thesis thoroughly investigates the impact of economic disruptions from 2019 to 2023 on early-stage venture capital in Sweden. It focuses on shifts in investment decisions during financial disruptions, aiming to clarify how economic fluctuations influences investors' decision-making. LÄS MER

  4. 3. KOM SOM DU ÄR. En semiotisk analys av Försvarsmaktens filmkampanjer utifrån ett genusperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Mona Kamali; [2024-03-06]
    Nyckelord :Jämställdhet; genus; Försvarsmakt; myndighet; semiotik; kommunikation;

    Sammanfattning : In recent decades, the Swedish Armed Forces have undergone major changes as gender neutral. Men and women must fight side by side for the motherland as equals. This new conscription creates new challenges for the Swedish Armed Forces communication when both men and especially women are desired to join them. LÄS MER

  5. 4. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  7. 5. UNGA VUXNAS UPPFATTNINGAR OM FALSKA NYHETER OCH DERAS TILLIT TILL NYHETSKANALER. En kvalitativ intervjustudie

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Andrea Ångman; [2024-03-01]
    Nyckelord :Fake news;

    Sammanfattning : The purpose of this study is to look into what low-educated and highly-educated young adults aged 20-30 think affects the spread of fake news and how they feel that their trust in news sources is affected when they become increasingly exposed to it. By mapping the respondents' view of the phenomenon of fake news and its influence on their information intake, the study aims to understand whether their trust in news sources is affected. LÄS MER