Sökning: "Strategisk kommunikation"

Visar resultat 6 - 10 av 1118 uppsatser innehållade orden Strategisk kommunikation.

1. 6. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Edvin Kenning; Hugo Östlin; [2023]
   Nyckelord :Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Sammanfattning : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. LÄS MER

3. 7. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alexandra Nuria Kunert; [2023]
   Nyckelord :social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

   Sammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER

4. 8. Klimatdiskursen ramar in dagens marknadsföring : En kvalitativ innehållsanalys av Preemshemmahörande-annonser i deras kampanj 2019-2020

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Hanna Strandahl; [2023]
   Nyckelord :Fossilindustri; gestaltningsteori; greenwashing; grön profilering; hemmahörande-annonsering; klimatdiskurs; kvalitativ innehållsanalys; strategisk kommunikation;

   Sammanfattning : Syftet är att undersöka hur fossilindustrin paketerar sina reklambudskap inom det vilseledande formatet hemmahörande-annonser. Syftet är även att skapa förståelse för hur den trendande klimatdiskursen påverkar marknadsförings utformning. LÄS MER

5. 9. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Saga Blomström; Josef Waldfogel; [2023]
   Nyckelord :Automated vehicles; Autonomous; AV; Artificial intelligence; AI; SAE level 5; Digital Brand Communication; Liability of distrust; Startups; Source credibility model; Framing theory; Social Sciences;

   Sammanfattning : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. LÄS MER

7. 10. Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Darejan Tsurtsumia; [2023]
   Nyckelord :Communication Constitutes Organization; CCO; Collective Action; Structures; Digital Media; Georgia; Shame Movement; Social Movements; Logic of Connective Action; Flexible Organisational Structures; Protest Transformation; Gavrilov s Night; Georgian Dream; Private Facebook Group; Rallies; Non-human agency; Four Flows Framework; Solidarity; Citizenism; Social Sciences;

   Sammanfattning : Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. LÄS MER