Sökning: "Strategisk självpresentation"
Visar resultat 1 - 5 av 11 uppsatser innehållade orden Strategisk självpresentation.
1. Help! My mother wants to follow me on Instagram! : Which strategies do young adults in Sweden use, when facing context and time collapse.
Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Sammanfattning : Young adults spend a lot of their time on social media where they share their lives with friends, family, colleagues, acquaintances, ect. Wesch (2009) explains that things posted on social media such as YouTube can be viewed by anybody, everybody, and nobody, anywhere in the world all at once. LÄS MER
2. Vad publicerar en partiledare på Instagram?
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : What does a political party leader post on Instagram? A qualitative study of political personalization on Instagram The purpose of this study was to explore the phenomena Personalization in relation to Strategic Political Communication and Social Media. Through an analysis of four Swedish political party leaders usage of the social media platform Instagram, this study aimed to find potential patterns of Political Personalization within a Swedish context. LÄS MER
3. Att sälja sitt jag
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In 1997, the concept of personal branding was popularized. Since then our world has changed, and is still changing, with the use of technology, digitization and so-cial media. Constructing and managing one's personal brand is something that to-day largely occurs in the online environment. LÄS MER
4. Den (O)kontrollerade delningen
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : The (un)restrained share This year Facebook announced that their users have stopped sharing content, which is problematic since this is a way for organisations to effectively and easy target their audience on social media. We argue that previous research mainly has focused on how organisations benefits from users sharing their content, ra-ther than what users generates from it. LÄS MER
5. But first! Let me take a selfie. : En kvalitativ studie om ungdomars strategiska självpresentation på Instagram
Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)Sammanfattning : Ungdomars beteende styrs av attityder, subjektiva normer och upplevd kontroll och utifrån omgivningen regleras beteendet för att skapa intryck som platsar i olika sociala interaktioner. Ungdomar presenteras sig olika beroende på sammanhang och utför olika strategier för att bli accepterade och känna tillhörighet. LÄS MER