Sökning: "Strategy research"

Visar resultat 1 - 5 av 6853 uppsatser innehållade orden Strategy research.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  2. 2. THE EU-ISRAEL RELATIONSHIP The European Union’s power projection in the Middle East.

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Märta Alexandersson; [2024-03-08]
    Nyckelord :The European Union; global power; normative power; market power; Israel;

    Sammanfattning : The thesis aims to study what kind of power the EU seeks to project in its foreign policy relationship with the state of Israel and adds to the research field by testing the foreign policy diplomacy through speeches and official documents against the normative power theory as well as the market power theory. Previous research speak of the asymmetrical political relationship between the two actors because of the Israeli governments’ belief that the Union is “pro-Arab”, the financial and trade relationship since the EU is Israel’s number one trading partner and finally the theories within the research field of what kind of global power Union is. LÄS MER

  3. 3. Förändringsvindar: En fallstudie av hur EU:s utsläppshandelssystem formar investeringar hos svenska rederier

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Alexandra Thomasson; Emma Karlsson; Sebastian Kippel; [2024-03-07]
    Nyckelord :EU ETS; maritime industry; carbon neutrality; Fit For 55.;

    Sammanfattning : On January 1st 2024 the maritime industry was introduced to the European Union Emission Trading System (EU ETS). The maritime and its shipping companies are now facing a significant change in the way of operating as there is now a price on something that previously was free of charge. LÄS MER

  4. 4. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Nicklasson; [2024-03-04]
    Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

    Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

  5. 5. Hur påverkas elevers förståelse för multiplikation av areamodeller som representation? En designstudie i en grekisk grundskola med elever i Åk 2, där undervisningsprocessen fokuserar multiplikativt tänkande samt kommutativa lagen för multiplikation

    Master-uppsats, Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

    Författare :Antelina Sema; [2024-03-04]
    Nyckelord :Multiplikativt tänkande; Areamodell för multiplikation; Kommutativa lagen; Proportionalitet;

    Sammanfattning : This design study explores the use of the area model as a representation of multiplication, providing opportunities for second school grade pupils to develop an understanding of multiplication and build multiplicative thinking. Furthermore, the study aims to give pupils the opportunity to discover the commutative law of multiplication with the help of the area model. LÄS MER