Sökning: "Subscription Video on Demand"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden Subscription Video on Demand.
1. Eat, Sleep, Stream, Repeat : A quantitative study comparing the streaming behavior of Swedish consumers of ages 20-30 and 40-60.
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: The market for streaming services has grown in Sweden, perhaps because of the country’s high technology level and high trust in digital payments, both of which are necessary to stream videos online and pay subscription fees. The usage of streaming services and the motivational factors for choosing them are dependent on many different variables, such as cultural and economic situations as well as individual needs. LÄS MER
2. Design and Evaluation of Digital Tools for Licensing Management : Understanding how usability affects the perceived workflow of the end user
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The growth of online content has paved the way for independent creators to produce their own videos. Platforms like YouTube have empowered the users to distribute such content and continues to be a major player in the world of video on demand. LÄS MER
3. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. LÄS MER
4. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. LÄS MER
5. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. LÄS MER
