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Visar resultat 1 - 5 av 6 uppsatser som matchar ovanstående sökkriterier.
1. Transitioning towards the subscription economy - A case study into tech-focused subscription-based business models
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : More and more firms are moving towards the subscription economy. Incentivized by a promise of lucrative growth and a fear of being left behind, it is estimated that by 2023 75% of organizations will in some way work with subscriptions. LÄS MER
2. Customers & Innovation as Share Price Determinants of The Cloud's New Cornerstone
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This paper examines the effect of revenue, customer acquisition cost, research and development expenses, and earnings per share on the share price movements of SaaS companies listed on the New York Stock Exchange or Nasdaq. Additionally, the report explores if the metrics explanatory power varies between large SaaS companies (market capitalization > 10 billion USD) and mid- and small-cap companies (market capitalization < 10 billion USD). LÄS MER
3. CHALLENGES TO OVERCOME IN THE SERVICE JOURNEY
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Background: During the last few years, the manufacturing industry has experienced a multitude of disruptions. One major strategic shift that is occurring across industries today is the implementation of services or “servitization”. LÄS MER
4. Developing a framework for opportunity assessment of when to utilize machine learning to create data-driven products
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : In!recent years, machine!learning has developed to the!extent that it can be utilized and implemented to create business value in organizations by either reducing costs or increasing innovation and growth opportunities. Machine learning can unlock possibilities to create a better! product and experience, and thereby aid in gaining a stronger position in the industry. LÄS MER
5. Creating Competitive Advantage by Rethinking B2B Software Pricing
Master-uppsats, KTH/Industriell marknadsföringSammanfattning : The choice of pricing model for software products is a complex procedure due to the different characteristics compared to physical products. This thesis investigates and compares software pricing models in a B2B setting, and describes how KAM plays a role in executing a pricing model. LÄS MER