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  1. 1. Content strategy on social networks - Subway case

    Kandidat-uppsats, Internationella Handelshögskolan

    Författare :Dang Tuan Lai; Pierre Soutenet; Julia Mironova; [2011]
    Nyckelord :Content strategy; unified content strategy; social network; social media; netnography; Facebook; Twitter; Vkontakte; Subway; different countries; Subway France; Subway Russia; Subway Sweden; Subway Vietnam;

    Sammanfattning : The social networks are becoming very popular among both general users and companies. More and more firms are using them as an efficient tool of advertising and promoting themselves. Today, there exist plenty of social networks. Among them, Facebook and Twitter are the most world-wide popular and well-known. LÄS MER