Sökning: "Suitsupply"

Hittade 2 uppsatser innehållade ordet Suitsupply.

  1. 1. Män, makt, och marinblå kostymer: en bildanalys över hur maskuliniteter iscensätts i Suitsupplys kostymreklamer

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Anton Gårdevall; Jacob Therstam; [2018]
    Nyckelord :kostym; män; makt; maskulinitet; herrmode; bildanalys; Suitsupply; reklam suit; men; power; masculinity; menswear; image analysis; advertising; Cultural Sciences;

    Sammanfattning : This Bachelor’s thesis examines how masculinity is enacted in three different advertising campaigns from the Dutch menswear brand Suitsupply. The material consists of six photos, which are analyzed using visual semiotic analysis based on Barthes’ theories. To categorize the masculinity, theories from Connell, Halberstam and Nordberg are used. LÄS MER

  2. 2. Responsivitet i sociala medier : En kvalitativ studie av interaktion på sociala medier kopplat till Suitsupplys kampanj "Toy boys"

    Kandidat-uppsats,

    Författare :Filip Tornakull; [2018]
    Nyckelord :Interaction; social media; provocative marketing; and social positioning;

    Sammanfattning : The purpose with this thesis has been to see how interaction due to a campaign that led to reactions can be a trigger for individuals making comments and responding on social media. To see how interaction on a campaign that brought up reactions between individualsunfamiliar with each other. To see which positions that can be discovered. LÄS MER