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1. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. LÄS MER
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