Sökning: "Sujung Lee"

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  1. 1. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Annie Hartman; Sujung Lee; [2021]
    Nyckelord :Fashion industry; Online retail; Size perception; Familiar Size Bias; Perceptual fluency;

    Sammanfattning : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. LÄS MER