Sökning: "Suleiman Nadabo Lawal"

Hittade 1 uppsats innehållade orden Suleiman Nadabo Lawal.

  1. 1. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
    Nyckelord :Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

    Sammanfattning : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. LÄS MER