Sökning: "Summer Goh"
Hittade 1 uppsats innehållade orden Summer Goh.
1. Viral Marketing Communication : A study on consumer perception and consumer response
Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth – Viral marketing communication (VMC). VMC is a form of marketing tactic which encourages individuals to spread a marketing message to others by means of the internet. LÄS MER
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