Sökning: "Summer Goh"

Hittade 1 uppsats innehållade orden Summer Goh.

  1. 1. Viral Marketing Communication : A study on consumer perception and consumer response

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Summer Goh; Xavier Low; [2009]
    Nyckelord :marketing; internet; word of mouth; viral marketing; consumer perception; consumer response;

    Sammanfattning : Advancements in communication technology have given rise to the evolution of a new electronic form of word-of-mouth – Viral marketing communication (VMC). VMC is a form of marketing tactic which encourages individuals to spread a marketing message to others by means of the internet. LÄS MER