Sökning: "Sunisa Hemphoom"

Hittade 2 uppsatser innehållade orden Sunisa Hemphoom.

1. 1. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Sunisa Hemphoom; Karina Konrádi; [2020]
   Nyckelord :Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

   Sammanfattning : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. LÄS MER

3. 2. Family Firms and Clean Technologies : A qualitative study exploring how a firm’s ownership status influences implementation of clean technologies

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Bilal Ahmad; Sunisa Hemphoom; [2018]
   Nyckelord :Clean technology; Family-controlled business; non-family-controlled business; Long-term orientation;

   Sammanfattning : Abstract Background: Sustainability practices have become a crucial factor for firms since there are external and internal pressures that expect firms to act environmentally friendly. Especially within organizations that are owned by family, being sustainable enables them to pass their firm in a good condition to the next generation. LÄS MER