Sökning: "Sustainable fashion"

Visar resultat 6 - 10 av 516 uppsatser innehållade orden Sustainable fashion.

1. 6. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Linn Karlsson; Elin Skarin; [2023-09-22]
   Nyckelord :Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

   Sammanfattning : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. LÄS MER

3. 7. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Julia Stenmark; Klaudia Urda; [2023-07-03]
   Nyckelord :sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

   Sammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER

4. 8. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER

5. 9. The Devil Wears (New) Prada

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Hanna Björkman; Elsa Spenninge; [2023]
   Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

7. 10. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER