Sökning: "Sustainable or Slow Fashion"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden Sustainable or Slow Fashion.
1. Hållbarhet - trendigt säljord eller viktigt budskap?
Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)Sammanfattning : Using sustainability claims as a sales pitch is starting to be the new norm, even though some products aren’t even close to being environmentally friendly. Marketers are exploiting the consumers lack of knowledge in sustainability as a way to convince them that their products are a good choice, especially in the fashion industry. LÄS MER
2. We have an emergency, we need to slow down: social innovations and degrowth towards a sustainable fashion sector
Master-uppsats, Lunds universitet/LUCSUSSammanfattning : Led by the growth paradigm, the fashion sector finds itself in patterns of overproduction and overconsumption putting immense pressure on socio-ecological systems. To tackle this current system, the degrowth movement emerges as a plausible solution. LÄS MER
3. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Drawing from literature on identity construction, consumption meanings, consumer culture and fashion consumption, the aim of this study is to compare the conception of clothing consumption of fast fashion and slow fashion consumers, and to develop a broader understanding regarding how consumer culture and symbolic meanings influence identity construction. In times of growing consumption and large negative environmental impacts of the fashion industry, the objective is to provide important implications for how the clothing industry could promote slow fashion behavior rather than fast fashion by creating more sustainable identity meanings for consumers to seek out. LÄS MER
4. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms - H&M and Tentree
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to investigate the difference in consumer perception of and purchasing behaviour towards two different categories of companies (“traditional” fast fashion brands and “sustainability-driven” sustainable/slow fashion brands) and their environment-related CSR activities in the global fashion industry. The primary objectives of this paper are to determine if “sustainability-driven” fashion companies are perceived as more genuine and trustworthy with regards to their environment-related CSR activities, and how this impacts consumer purchase behaviour. LÄS MER
5. Sustainable conscious fashion consumption from the perspective of Generation Z : - With a focus on motivations.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this thesis ‘Sustainable conscious fashion consumption from the perspective of Generation Z - With a focus on motivations’ is to provide the reader with deeper knowledge about Generation Z’s perception of sustainable conscious fashion and what motivates them to choose sustainable consumption. Further, this research gives insight into the decision process among Generation Z regarding fashion apparel. LÄS MER
