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  1. 1. They made a career with their opinions: An exploratory study of reader perception of credibility of high-status bloggers

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Suzanne Anita Julie Lindquist; [2015]
    Nyckelord :source credibility theory; career blogger; credibility; trust; Social Sciences;

    Sammanfattning : The 21st century has developed so quickly digitally that information spreads so quickly through e-word-of-mouth. To effectively communicate, companies have to find a way to spread their own messages in a fast, unique way to entice their publics. LÄS MER