Sökning: "Sven Grundberg"

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  1. 1. Is less more?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Fredriksson; Sven Grundberg; [2010]
    Nyckelord :BMI; WHR; Physical attractiveness; Female models; Obesity;

    Sammanfattning : Back in the 1950s Marilyn Monroe and her hourglass shaped body was the aesthetic ideal for how models were to look like. Nowadays, the tide has turned. Research has shown that female models are becoming increasingly taller, narrower and straighter. LÄS MER