Sökning: "Sven-Åke Nyström"

Hittade 1 uppsats innehållade orden Sven-Åke Nyström.

  1. 1. Internationalization Process and strategies of a startup service company, A case study of HeartMath Scandinavia AB

    Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Författare :Ikechukwu Okonkwo; Francis Oluduro; [2009]
    Nyckelord :Business; Internationalization; strategy;

    Sammanfattning : AbstractDate: September, 2009Title: Internationalization Process and Strategies of a Start-up Service Company, a case study of HeartMath Scandinavia ABCourse: Business AdministrationProgram: Master Thesis EFO704Authors: Francis Oladele Oluduro, Ikechukwu Ifediora OkonkwoSupervisor: Nyström Sven-ÅkeProblem: What is HeartMath AB’s strategy in their internationalization process?Purpose: The aim of this thesis is to investigate the real life processes and strategies that companies adopt in going international and compare it to generic and taught internationalization models and theories.Method: Information was gathered from interviews, books and online data bases. LÄS MER