Sökning: "Svenska ambassaden i Berlin"
Hittade 1 uppsats innehållade orden Svenska ambassaden i Berlin.
1. Marketing and Branding a Nation : tillämpningen av ambassader som plattform för att stärka Sverige som varumärke
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ”brand Sweden”, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. LÄS MER
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