Sökning: "Svenska ambassaden i Berlin"

Hittade 1 uppsats innehållade orden Svenska ambassaden i Berlin.

  1. 1. Marketing and Branding a Nation : tillämpningen av ambassader som plattform för att stärka Sverige som varumärke

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Angelica Johnsson-Gerde; Anna Högfeldt; [2008]
    Nyckelord :Place Marketing; Nation Branding; Pulic Diplomacy; House of Sweden; Svenska ambassaden i Washington D.C.; Svenska ambassaden i Berlin; Nämnden för Sverigefrämjandet i Utlandet;

    Sammanfattning : Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ”brand Sweden”, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. LÄS MER