Sökning: "Svensson Cindy"

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  1. 1. Hur Social är Social Handel?

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Rebecca Österling Andersson; Svensson Cindy; [2019]
    Nyckelord :Social commerce; Social platform; Purchasing process; Buying process; functionality; usability; sociability; interaction; business model; netnography; influencer;

    Sammanfattning : The purchasing process has in many ways been affected by the digitalization. As the digital commerce is growing in market shares the physical stores are struggling. The mobile phone has become a central point of purchasing as digital technologies has become an important factor in creating customer value. LÄS MER