Sökning: "Svetlana Fotina"

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  1. 1. MNC Growth in Emerging Markets Based on Understanding of Customer Behaviour  and Development of Reliable Distributor Network : a Case Study on EPLSG, Russia

    Magister-uppsats, Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

    Författare :Paraskevas Paraskevas; Olena Dorokhova; Svetlana Fotina; [2008]
    Nyckelord :Electrolux; Laundry Systems; Hospitality Sector; Sochi; International Marketing; Institutional Environment;

    Sammanfattning : In this thesis we examine the issue of growth in emerging markets and in specific how MNCs can achieve growth by understanding the customer and building a solid distributor network on the example of EPLSG in the Russian market. In this context we investigate the correlation of the growth potential with institutional environment, customer behaviour, distributorship and brand equity. LÄS MER