Sökning: "Svetlana Sevcenko"
Hittade 1 uppsats innehållade orden Svetlana Sevcenko.
1. Creation of a Pan-European Advertising: Myth or Reality?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. LÄS MER
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