Sökning: "Svetlana Sevcenko"

Hittade 1 uppsats innehållade orden Svetlana Sevcenko.

  1. 1. Creation of a Pan-European Advertising: Myth or Reality?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Svetlana Sevcenko; [2005]
    Nyckelord :advertising; law on advertising; codes of ethics; content analysis; cultural differences; Latvia; Spain; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. LÄS MER