Sökning: "Swapnajit Saha"

Hittade 2 uppsatser innehållade orden Swapnajit Saha.

1. 1. Is SaaS the new star employee of your company?

   Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Författare :Swapnajit Saha; [2022]
   Nyckelord :SaaS; CRM; ERP; software as a service; Swedish SMEs.;

   Sammanfattning : Software-as-a-service (SaaS) has been around since the mid 2000's and is a practical option in contrast to the on-premise IT solutions where SMEs need to invest on purchasing or building their own IT infrastructures which means install the software themself, design the applications and have a whole IT division employed by the company to keep up with everything. Regardless of whether SaaS applications have been around for some time, SMEs actually have a ton of inquiries on whether these applications are a suitable choice for them. LÄS MER

3. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

   Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Amelia Nablsi; Swapnajit Saha; [2021]
   Nyckelord :E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

   Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER