Sökning: "Swedish B2B SMEs"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Swedish B2B SMEs.

  1. 1. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Alice Lindqvist; Matilda Bodell; [2023]
    Nyckelord :SME; B2B marketing; Social media; Business performance; Lead generation;

    Sammanfattning : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. LÄS MER

  3. 2. Value based selling : Key value drivers for SMEs within the steel industry

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Simon Anderson; Markus Johannisson; [2022]
    Nyckelord :Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

    Sammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER

  4. 3. Positioning of premium priced kitchen knives in the German market : – A Case Study of Swedish SME Damasteel

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Kristina Hartung; Emilia Hämäläinen; [2022]
    Nyckelord :SMEs; Internationalisation; Differentiation; Pricing strategies; Customers; B2B;

    Sammanfattning : .... LÄS MER

  5. 4. Digital Marketing among SMEs within the B2B sector during Covid-19

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Deborah Tecklegiorgis; Selma Mohamed Hashi; Faranaz Mariana Fagundez; [2021-07-02]
    Nyckelord :Covid-19; SME; digital marketing; digital transformation; change;

    Sammanfattning : This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings identified three approaches taken by the SMEs, based on the enablers and/or barriers the companies faced in their efforts to adopt and utilize digital marketing, which were the following: an active approach towards implementing digital marketing activities, an exploratory approach where the SMEs aimed at transforming their marketing activities digitally and finally, a passive approach where minimum changes were made towards adopting digital marketing activities. LÄS MER

  7. 5. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Nyckelord :Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Sammanfattning : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. LÄS MER