Sökning: "Swedish Retail Pharmacy"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Swedish Retail Pharmacy.

  1. 1. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

  3. 2. High Frequency Demand Forecasting : The Case of a Swedish Pharmacy Retailer

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Aban Saleem; [2022]
    Nyckelord :Retail; Forecast; Pharmacy; SARIMA; Holt-Winter’s method; Facebook Prophet; high-frequency; Retail; Prognos; Pharmacy; SARIMA; Holt-Winter’s metod; Face- book Prophet; hög frekvens;

    Sammanfattning : Predicting future sales can bring many advantages to retailers with regards to organizational performance. Using big data to make accurate forecasts can enable retailer to improve their operational performance and profitability substantially by reducing lost sales, inventory levels and labor costs. LÄS MER

  4. 3. Building customer loyalty in Swedish pharmacy retail

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nikoleta Mircheva; Stefan Pelev; [2021]
    Nyckelord :customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. LÄS MER

  5. 4. The Digital Transformation of the Swedish Retail Pharmacy Industry : A Case Study

    Kandidat-uppsats,

    Författare :Asha Kayima; Maja Sjöstrand; [2021]
    Nyckelord :Digitalisation; Customer Influence; Omni-channel; Value Creation; Swedish Retail Pharmacy;

    Sammanfattning : Background: The Swedish retail pharmacy industry is a dynamic industry that has undergone many changes throughout the past decades. Presently, the pharmacy industry in Sweden consists of five nationwide pharmacy chains (Apoteket AB, Apotek Hjärtat, Kronans Apotek, Apoteksgruppen, and LloydsApotek), three strictly e-commerce pharmacy companies (Apotea, Meds, and Apohem), and 40 private players. LÄS MER

  7. 5. En bransch i digital förändring : En studie om e-handelns påverkan på den svenska apoteksmarknaden

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Linnea Josefsson; Sofia Tennander; [2019]
    Nyckelord :digitalisation; e-commerce; strategies; multichannel; the Swedish pharmacy market; digitalisering; e-handel; strategier; försäljningskanaler; svensk apoteksverksamhet;

    Sammanfattning : Bakgrund: Digitaliseringen har haft en stor påverkan på den svenska handeln. E-handeln har de senaste åren fått en ökad betydelse och präglas idag av stark tillväxt. Inom flera branscher har det därtill skett en kanalförflyttning från fysiskt till digitalt och en reduktion av fysiska butiker. LÄS MER