Sökning: "Swedish e-retailers"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Swedish e-retailers.

  1. 1. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
    Nyckelord :Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

    Sammanfattning : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. LÄS MER

  3. 2. Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes

    Master-uppsats, Lunds universitet/Innovation

    Författare :Hannes Bjurström; Arvid Andersson; [2023]
    Nyckelord :Persuasive Technology; Behavior Model; User Centered Design; Motivation; Encouraging Donation; Technology and Engineering;

    Sammanfattning : Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. LÄS MER

  4. 3. They Framed Me! Promotional Framing in a Digital Environment

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Maximos Tzovaras; Filip Töveberg; [2022]
    Nyckelord :E-commerce; Price Promotion; Framing; Discount Depth;

    Sammanfattning : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. LÄS MER

  5. 4. Nudging consumers towards more sustainable alternatives when shopping online : A cross-sectional qualitative study of behavior change design and digital nudging techniques for use in the e-commerce context

    Master-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Emil Petersson; [2022]
    Nyckelord :;

    Sammanfattning : E-commerce has seen a rapid expansion along side the technological advancement and digitalization efforts, and every time a consumer purchases a product online it in some way is going to affect the environment. Consumers are generally having a positive attitude towards sustainability, so called 'positive green attitude', however, a clear gap is present with regards to what their behavior actually reflects. LÄS MER

  7. 5. Amazon i Sverige – vad väntar nu? : En uppsats om Amazons etablering i Sverige och hur den kan komma att påverka svensk e-handelsmarknad och dess aktörer.

    Master-uppsats, Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Louisa Tornberg; Nina Lovric; [2021]
    Nyckelord :;

    Sammanfattning : I denna uppsats undersöker vi hur Amazons etablering i Sverige kan komma att påverka den svenska e-handelsmarknaden och dess e-handelsaktörer. Utifrån tidigare litteratur, teorier och dagsempiri har vi identifierat fem konkurrenskraftiga faktorer – vilket är att lösa kundens sökkostnadsproblem bättre än andra, (överlägsen) teknologi, stordriftsfördelar, nätverkseffekter och strategiskt beteende - som bidrar till en aktörs konkurrenskraftiga ställning på e-handelsmarknaden. LÄS MER