Sökning: "Swedish millennials"

Visar resultat 1 - 5 av 58 uppsatser innehållade orden Swedish millennials.

  1. 1. The Bouquet of Wine Consumption Drivers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER

  3. 2. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Haitham Karazoun; Mohamed Alhussein; [2023]
    Nyckelord :Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Sammanfattning : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. LÄS MER

  4. 3. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
    Nyckelord :Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

    Sammanfattning : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. LÄS MER

  5. 4. Generation X och generation Y:s förväntningar på ledarskap och ledarstilar : En kvalitativ studie gällande generation X och generation Y:s förväntningar på ledarskap samt föredragen ledarskapsstil

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för hälsa och välfärd

    Författare :Mikaela Marjanovic; Emma Linderos; [2023]
    Nyckelord :Leadership; generations; generational differences; millennials; generation X; generation Y; leadership style; authoritarian leadership style; democratic leadership style; transactional leadership and transformational leadership; Ledarskap; generationer; generationsskillnader; millennials; generation X; generation Y; ledarskapsstil; auktoritär ledarskapsstil; demokratisk ledarskapsstil; transaktionellt ledarskap och transformativt ledarskap;

    Sammanfattning : Den svenska arbetsmarknaden står inför stora förändringar gällande generationer. Baby boom generationen kommer inom snar framtid att gå i pension och generation X och generation Y tar över arbetsmarknaden. LÄS MER

  7. 5. Behavioral Patterns of Sweden ́s Millennials in Their Investment Activities for Fintech Product Development : An Empirical Study of Millennial Consumers in Sweden

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Asmik Arakelian; Kira Zhukova; [2022]
    Nyckelord :Fintech; Personal Investing; Personal Savings; Behavioural Research; Product Development; Fintech; Personlig Investering; Personligt Sparande; Beteendeforskning; Produktutveckling;

    Sammanfattning : With the development of technologies, as well as the introduction of new regulations, the banking sector is facing increasing competition from Fintech startups and companies. This weakens the monopoly of banks on financial services, which can now be provided by various kinds of companies. LÄS MER