Sökning: "Swic Carl-Fredrik"

Hittade 1 uppsats innehållade orden Swic Carl-Fredrik.

  1. 1. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
    Nyckelord :Social media; Measurements; Effectiveness; Business-to-Business;

    Sammanfattning : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. LÄS MER