Sökning: "Syed Ayub Ahmed"

Hittade 1 uppsats innehållade orden Syed Ayub Ahmed.

  1. 1. Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Noushan Memar; Syed Ayub Ahmed; [2012]
    Nyckelord :Green Consumer behavior; Green Consumer purchasing intentions; Green marketing; environmental consciousness; Green attitude; Green decision making; Theory of reasoned action;

    Sammanfattning : Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. LÄS MER