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  1. 1. Key Success Factors in Internet Advertising

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Symeon Papadopoulos; [2009]
    Nyckelord :online advertising; online user activity; user cognitive mode; advertising effectiveness; brand recall; priming study; social context;

    Sammanfattning : Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. LÄS MER