Sökning: "TAM."

Visar resultat 1 - 5 av 327 uppsatser innehållade ordet TAM..

  1. 1. “Nej, jag är inte skraj för ny teknik” : En kvalitativ studie om rekryterares känslomässiga upplevelse av AI inomrekrytering

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Filippa Elf; Elina Bende; [2024]
    Nyckelord :Artificial intelligence; AI; sense-making; Technology Acceptance Model; TAM; Acceptance of AI; Artificiell intelligens; AI; meningsskapande; Technology Acceptance Model; TAM; Acceptans av AI;

    Sammanfattning : The rapid development of artificial intelligence has initiated debates regarding its eventual threats and opportunities in the labor market. There is currently an ongoing discussion about which jobs, within the HR-business, that could potentially be replaced by AI, with the recruiting profession being suggested as replaceable by AI. LÄS MER

  3. 2. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rasmus Jämterud; Henrik Widell; [2024]
    Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

  4. 3. AI och hälsovård : en studie om Acceptansen för AI inom hälsovården

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Gustaf Ahlqvist; Nftalem Tesfai; [2024]
    Nyckelord :Acceptans; Artificiell intelligens AI ; Avatar; Chatbot; Technology Acceptance Model;

    Sammanfattning : Psykisk ohälsa har blivit alltmer vanligt förekommande och identifieras idag som ett globalt problem. Siffror för unga svenskar i åldersspannet 16-29 år som lider av psykiska problem visar oroväckande ökningar under de senaste 15 åren. LÄS MER

  5. 4. EXPLORING ACCEPTANCE AND ADOPTION OF PRICING ROBOTS THROUGH THE AUTOMATION ACCEPTANCE MODEL. A case study within an e-commerce company

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Clara Engström; Danijela Smoljan; [2023-11-20]
    Nyckelord :Automation acceptance model AAM ; Automation technology; Dynamic pricing robot; Technology acceptance model TAM ; Technology acceptance and adoption; Technology trust; Psychological Ownership PO ;

    Sammanfattning : Recent technological advancements have enabled the development of more automated and adaptable technological environments. User acceptance and adoption of technology is a critical issue in the rapidly evolving technological landscape. Implementation of automation technology takes both financial and human resources. LÄS MER

  7. 5. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
    Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

    Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER