Sökning: "THESIS football relationship fan"

Hittade 2 uppsatser innehållade orden THESIS football relationship fan.

1. 1. Is There More To Merchandise Than Making Money? : A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise

   Magister-uppsats, Ekonomihögskolan, ELNU

   Författare :Rasmus Bergqvist; Alexander Falck; [2010]
   Nyckelord :Brand; Brand Association; Brand Awareness; Brand Equity; Brand Identity Prism; Culture; Merchandise; Perceived Quality; Personality; Physique; Relationship;

   Sammanfattning : Authors: Alexander Falck, 86-05-24, Economic program Rasmus Bergqvist, 84-11-08, Marketing program Course: International Marketing Strategy, 4FE02E (AF) and 4FE00E (RB) Tutor: Anders PehrssonExaminer: Anders PehrssonTitle: Is There More to Merchandise Than Making Money? A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise. Background and problem discussion: Merchandise is one part of the product that a football club offers. LÄS MER

3. 2. Customer Relationship Management Strategy in Swedish Football Clubs

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Samuel Sölgén; Daniel Wiklund; [2009]
   Nyckelord :CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

   Sammanfattning : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club.   Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. LÄS MER