Sökning: "TMall"

Hittade 2 uppsatser innehållade ordet TMall.

1. 1. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Bin Huang; [2020]
   Nyckelord :Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

   Sammanfattning : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. LÄS MER

3. 2. A Theoretical Framework of B2C Relationship Quality:How could B2C companies use it to enhance relationship quality?

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :YUQING CHEN; WANTONG ZHENG; [2015]
   Nyckelord :Security; Communication; Product; Personalization; B2C Relationship Quality;

   Sammanfattning : Online shopping is becoming more popular in recent decades and there is certainly a variety ofvariables contributing to keeping customers interested in shopping online. Based on research inthe business-to-business setting we proposed four variables including security, communication,product and personalization that influence the relationship quality. LÄS MER