Sökning: "TPB Theory of Planed Behaviour"

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  1. 1. Green Products : A Study on Young & Native Swedish Consumers’ Purchase Intentions of Green Products

    Master-uppsats, Företagsekonomi

    Författare :Md. Minur Rahman; [2013]
    Nyckelord :Green Products; TPB Theory of Planed Behaviour ; F F Friends and Family ; Attitude; Knowledge; Intention; Young;

    Sammanfattning : The aim of this study to explore the green products purchases intentions of the young & native Swedish consumers. Many studies have done on the green products and consumers of green products. Researcher also focused on the consumers’ and their purchase intention based on the age. LÄS MER