Sökning: "TV Value Chain"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden TV Value Chain.

  1. 1. The Future of Public Service Television in Sweden : A study on challenges and opportunities for SVT Play in a shifting television landscape

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Muhammad Daccak; [2021]
    Nyckelord :Digital disruption; digitalization; public service television; television; linear television; OTT; online video consumption; video-on-demand; media convergence; television value chain; video streaming; personalization; content discovery; the role of public service media;

    Sammanfattning : This study investigates the changing television landscape and consumption habits and the effects on the Swedish public service television(SVT). Recent shifts have amplified the ongoing decline of linear television and were marked by increasing migration of viewers to online video consumption and global streaming services. LÄS MER

  3. 2. Survival of the Broadest

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Julia Borgström; Rebecka Vredin Nordberg; [2020]
    Nyckelord :Broadcasting; Case Study; Telecom; TV Value Chain; Vertical Integration;

    Sammanfattning : This thesis investigates the main reasons for Telia Company's acquisition of Bonnier Broadcasting, announced on July 20, 2018, with which a telecom operator and TV distributor integrated upstream in the TV value chain by acquiring a broadcaster. We find that the transaction, in essence, was a defensive move, aiming to improve the companies' standings in the changing TV value chain and strengthen Telia Company's core, telecom network operations. LÄS MER

  4. 3. Positioneringsstrategier för konsultbolag inom TV- och mediabranschen

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Författare :Mathias Lyngman; David Norell; [2015]
    Nyckelord :professional service firms; virtous cycle; dynamic capabilities; positioneringsstrategi; media; tv; dynamiska förmågor; psf; kunskapsintensiva bolag; affärsmodell; aktivitetssystem;

    Sammanfattning : TV- och mediabranschen drivs på av teknikutveckling och är under förändring där allt fler konsumenter väljer att konsumera video via internet vilket ställer krav på aktörerna i TV-branschen. Traditionella TV-operatörer försöker förändra sina affärsmodeller, branschgränser blir mer otydliga där bolag som tidigare ansvarat för it-infrastrukturen försöker ta större del av värdekedjan, nystartade företag ser sin chans att konkurrera samt globala aktörer som Google och Apple blir allt större hot. LÄS MER

  5. 4. Is OTT Disrupting Television? - A case study on OTT's impact on the Swedish Television value chain

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carl Waldenor; [2013]
    Nyckelord :Television industry; Disruptive innovation; Value chain; Over-the-top; Digital media;

    Sammanfattning : This thesis uses value chain analysis to investigate the recent OTT (over-the-top) developments' influences, consequences and strategic implications on the Swedish television value chain. The purpose of this study is to provide a better understanding of the recent OTT developments in the Swedish television industry, and thereby give industry actors (primarily broadcasters) a "road map" to support strategic choices for future investments. LÄS MER

  7. 5. Developing new business strategies in a changing TV-industry

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Willem Sundblad; Joakim Twetman; [2013]
    Nyckelord :OTT-video; Product Bundling; Content Owners; Technology and Engineering;

    Sammanfattning : Problem Definition The TV landscape is changing, with technological progress the industry is moving to become a more personalised experience, where the consumer can choose what to watch and when. The entrance of on-demand video services and piracy are rewriting the way people consume their favourite series and movies, which opens up a new market with new opportunities. LÄS MER