Sökning: "Taha Johan"

Hittade 2 uppsatser innehållade orden Taha Johan.

1. 1. What Characterizes an Influential Instagram Fashion Influencer? : A Descriptive Research

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Emily Linnér; Sitav Taha; Johan Carlsson; [2018]
   Nyckelord :Fashion Influencers; Instagram; Influencer Marketing;

   Sammanfattning : Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & Silvera, 2016). The former marketing way of including celebrities within marketing purposes (Pringle & Binet, 2005) has in recent years been discussed as digital media influencers (Kapitan & Silvera, 2016). LÄS MER

3. 2. Dimensions of trust and distrust and their effect on knowledge sharing and knowledge leakage- An empirical study of Swedish knowledge-intensive firms

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Taha Moein; Johan Pålhed; [2015]
   Nyckelord :Strategic alliances; Inter-firm arrangements; Goodwill trust; Competence trust; Distrust; Knowledge management; Knowledge sharing; Knowledge leakage;

   Sammanfattning : In today’s business world, strategic alliances are becoming a common method for achieving a competitive advantage towards industry rivals. This tool, however, is not a guarantee for success as the failure rate of alliances is between 30-70%. Even with this high failure rate, strategic alliances continue to grow and becoming more and more common. LÄS MER