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  1. 1. What Characterizes an Influential Instagram Fashion Influencer? : A Descriptive Research

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emily Linnér; Sitav Taha; Johan Carlsson; [2018]
    Nyckelord :Fashion Influencers; Instagram; Influencer Marketing;

    Sammanfattning : Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & Silvera, 2016). The former marketing way of including celebrities within marketing purposes (Pringle & Binet, 2005) has in recent years been discussed as digital media influencers (Kapitan & Silvera, 2016). LÄS MER