Sökning: "Tahir Iqbal"
Hittade 1 uppsats innehållade orden Tahir Iqbal.
1. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. LÄS MER
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