Sökning: "Tahir Iqbal"

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  1. 1. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Tahir Iqbal; Md Nazmul Khan; [2021]
    Nyckelord :;

    Sammanfattning : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. LÄS MER