Sökning: "Taiwan Image"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Taiwan Image.

1. 1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julija Jadzeviciute; Ching Yen Yang; [2020]
   Nyckelord :East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. LÄS MER

3. 2. Konstmuseers arbete med digitalisering av sina samlingar : En semiotisk analys

   Master-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

   Författare :Nina Rinaldo; [2019]
   Nyckelord :Digitization; Art Museum; Collections; Websites; New media; Digital humanities; Actor-Network Theory ANT; Semiotic image analysis.; Digitalisering; Konstmuseum; Samlingar; Webbsidor; New media; Digital humanities; Aktör- nätverksteorin ANT; Semiotisk bildanalys.;

   Sammanfattning : The purpose of this thesis is to examine how six different art museums are working on digitizing their collections, and how they are made available to the public. To answer the purpose, three research questions were formulated; how the museums work with digitization, what is digitized and which programs and guidelines are used, and how the digitized material is made available to the public on the websites. LÄS MER

4. 3. ‘Cute Politics’ : a case study of 2018 Taipei mayoral candidates Ko Wen-je and Ting Shouchung’s self-presentation on Instagram

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

   Författare :Teng-Jhong Yeh; [2019]
   Nyckelord :Instagram; Goffman; dramaturgy theory; Sajiao; politician celebritisation; Taiwan; Ko Wen-je; Ting Shou-chung; self-presentation; hashtag; interactivity; Internet influencer; Taiwan-China relations; visual communication; impression management; Social Sciences;

   Sammanfattning : The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration of the 6 months before the 2018 Taipei mayoral election, this thesis probes into Ko and Ting’s performance on the front-stage Instagram. LÄS MER

5. 4. The image of job burnout - A qualitative study of how social caseworkers in Taiwan perceive job burnout

   Master-uppsats, Lunds universitet/Socialhögskolan

   Författare :Wei-Ying Wang; [2015]
   Nyckelord :Job burnout; Work exhaustion; Social casework; Social exchange; Reciprocity; Social Sciences;

   Sammanfattning : The purpose of this study was to investigate how social caseworkers perceive job burnout (or work exhaustion). Three questions were addressed in this study: - How do social caseworkers’ perceptions of work exhaustion relate to all the efforts they invest in helping clients and the perceived response/lack of response these investments generate? - How do social caseworkers perceive work exhaustion in relation to the organisational culture? - How do social caseworkers construct “desirable” work situations contrasting work exhaustion? Results indicated that due to differences of cultures and societies, social caseworkers in Taiwan may not have precisely the same interpretation of job burnout as Western countries. LÄS MER

7. 5. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

   Kandidat-uppsats, Centrum för studier av politik, kommunikation och medier (CPKM)

   Författare :Hsien-Yu Chung; [2011]
   Nyckelord :Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

   Sammanfattning : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. LÄS MER