Sökning: "Tamara Meijer"

Hittade 1 uppsats innehållade orden Tamara Meijer.

  1. 1. The use of advergames in creating online consumer engagement : A case study of LEGO

    Magister-uppsats, Högskolan i Halmstad

    Författare :Maksym Shliapnikov; Tamara Meijer; [2014]
    Nyckelord :Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

    Sammanfattning : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. LÄS MER