Sökning: "Tamara Ublova"

Hittade 1 uppsats innehållade orden Tamara Ublova.

  1. 1. FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media

    Master-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Tamara Ublova; [2015]
    Nyckelord :social media; fashion industry; consumer behaviour; consumer engagement; purchase intention;

    Sammanfattning : The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. LÄS MER