Sökning: "Tania Tang"

Hittade 1 uppsats innehållade orden Tania Tang.

  1. 1. Analysis of Consumer Behavior Towards Plant- Based Meat and Dairy Alternatives Market in Sweden

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Tania Mousel; Xiaoou Tang; [2016]
    Nyckelord :plant-based replacements; vegetarian; vegan; food sustainability; Theory of Reasoned Action; Swedish consumer behavior; behavioral intention gap;

    Sammanfattning : In recent years the subject of plant-based alternatives to conventional animal products has gained a lot of attention. Combining existing research with our own quantitative analysis, we are exploring what the driving factors and the barriers are, which influence Swedish consumers when it comes to consuming these specific products. LÄS MER