Sökning: "Tanja Forsén"
Hittade 1 uppsats innehållade orden Tanja Forsén.
1. Beslutsfattande i ny skepnad
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The pace of which the online grocery channel is growing suggests that it is no longer sufficient to understand consumer behavior in the context of a traditional brick and mortar store. It is instead becoming increasingly important to understand how consumers behave and make decisions in a digital setting. LÄS MER
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