Sökning: "Tanvir Ahmed Shuvo"

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  1. 1. PRICE PREMIUM FAST-MOVING CONSUMER GOODS

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tanvir Ahmed Shuvo; Mentor Krasniqi; [2018]
    Nyckelord :FMCG; Price Premium; Consumption; Consumer behavior; Consumer culture; Quality; Perceived Value; Conspicuous Consumption; Product Involvement.; Business and Economics;

    Sammanfattning : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. LÄS MER