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Visar resultat 1 - 5 av 15 uppsatser som matchar ovanstående sökkriterier.

  1. 1. The application of VR technology in e-commerce : A qualitative and quantitative study on shopping experience of e-commerce platform based on VR technology implantation in Taobao

    Kandidat-uppsats,

    Författare :Xie Yuning; Liu Rongjin; [2022]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 2. Attention-based Multi-Behavior Sequential Network for E-commerce Recommendation

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Zilong Li; [2022]
    Nyckelord :Recommendation System; Sequential Recommendation; Click-through Rate Model; Transformer; Multi-Task Learning; Sistema di Raccomandazione; Raccomandazione Sequenziale; Modello di Percentuale di Clic; Trasformatore; Apprendimento Multitasking; Rekommendationssystem; Sekventiell rekommendation; Klickfrekvensmodell; Transformator; Multi-Task Learning;

    Sammanfattning : The original intention of the recommender system is to solve the problem of information explosion, hoping to help users find the content they need more efficiently. In an e-commerce platform, users typically interact with items that they are interested in or need in a variety of ways. For example, buying, browsing details, etc. LÄS MER

  4. 3. Research on Return Logistics in Online Shopping Environment - A case study of Taobao

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sijia Yu; Wantong Zhao; [2020-06-22]
    Nyckelord :E-commerce environment; Return Logistics; Logistics model;

    Sammanfattning : With the rapid development of information industry, the global information process is constantly changing people's way of life, the world has stepped into a new era of network economy. The online shopping, as a new form of shopping is accepted by more and more people and has developed quickly, influencing the development of economy heavily. LÄS MER

  5. 4. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Bin Huang; [2020]
    Nyckelord :Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

    Sammanfattning : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. LÄS MER

  7. 5. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xiangru Meng; Yue Xiao; [2020]
    Nyckelord :Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Sammanfattning : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. LÄS MER