Sökning: "Taraneh Bahremandi"

Hittade 1 uppsats innehållade orden Taraneh Bahremandi.

  1. 1. Influencer Marketing on Social Media - Commercial or non-commercial content? - an influencer perspective

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Taraneh Bahremandi; [2021]
    Nyckelord :Social media; Influencer marketing; Marketing;

    Sammanfattning : Influencers are some of the most important players in social media marketing, one of many reasons why they are so important is the fact that they can be both opinion formers and marketing tools. The position influencer marketing has in society has created demarcation problems between freedom of press and speech and marketing laws. LÄS MER