Sökning: "Tasnim Jahan"

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  1. 1. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Winny Apaza; Tasnim Jahan; [2021-06-23]
    Nyckelord :online brand communities; content creators; content characteristics; consumer engagement; influencer generated content; firm generated content; consumer generated content;

    Sammanfattning : Consumer engagement on online brand communities has increasingly become a field of interest among marketers. As the process of online consumer engagement is different from traditional ones, it continued to impose challenges to the marketers to take different strategies. LÄS MER