Sökning: "Tasnim Jahan"
Hittade 1 uppsats innehållade orden Tasnim Jahan.
1. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Consumer engagement on online brand communities has increasingly become a field of interest among marketers. As the process of online consumer engagement is different from traditional ones, it continued to impose challenges to the marketers to take different strategies. LÄS MER
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