Sökning: "Tatiana Egorova"

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  1. 1. Influence of cultural differences on «the time versus money effect» : The case of Russia and Sweden.

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Tatiana Egorova; Daria Kolesnikova; [2016]
    Nyckelord :time-vs-money effect; consumer behavior; priming; product evaluations; self-construal;

    Sammanfattning : The paper explores the manifestation of “the time vs. money effect” in the intercultural setting. “The time vs. money effect” reveals itself as the consequence of priming either time or money that results in shifting product attitudes expressed by consumers. LÄS MER