Sökning: "Tatiana Shalalvand"

Hittade 1 uppsats innehållade orden Tatiana Shalalvand.

  1. 1. CRM-Hur gör man?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tatiana Shalalvand; Malin Isaksson; Louise Hedenmark; Tatiana Shalalvand; [2011]
    Nyckelord :Strategisk implementering; strategisk förändring; Customer Relationship Management; Telia; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: CRM - how to deal with it Seminar date: 31st of May 2011 Course: FEKK01 Business Administration: Degree Project undergraduate level, 15 ECTS credits Authors: Louise Hedenmark, Malin Isaksson and Tatiana Shalalvand Advisors: Ola Mattisson and Christine Blomqvist Key words: Strategic implementation, strategic change, Customer Relationship Management, Telia. Purpose: The purpose of the study is to create an understanding of how a large organization, acting on a competitive and evolving market, implements a CRM-strategy. LÄS MER